Tag Archives: metrics

Hold for the drop: Twitter to purge locked accounts from follower metrics

Twitter is making a major change aimed at cleaning up the spammy legacy of its platform. This week it will globally purge accounts it has previously locked (i.e. after suspecting them of being spammy) — by removing the accounts from users’ follower metrics. Which in plain language means Twitter users with lots of followers are likely to see their follower ...

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Twitter’s CFO clarifies that its second-quarter user metrics won’t be affected by fake account purge

After a Washington Post report last week that Twitter’s fake account purge might affect its second-quarter user numbers, Twitter’s chief financial officer said on Monday that the clean-up will not affect its metrics. In a tweet, Ned Segal explained that most of the suspended accounts were less than 30 days old or caught at sign up and therefore never counted. ...

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Facebook says it’s clarifying its ad metrics

Facebook is looking to clean up and clarify the way advertisers measure their campaign performance. Over the past couple of years, the company has had to acknowledge multiplemistakes in its ad metrics. Last fall, researchers even pointed out that Facebook’s purported reach was greater than the US Census population in every state. So making these kinds of tweaks (and taking ...

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