Tag Archives: Facebook’s

A leaked look at Facebook’s influencer search engine for advertisers

Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored content Facebook ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators’ fans they want to reach, see stats about these audiences, and contact them to hammer out deals. Leaked screenshots of Facebook’s ...

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Facebook’s accessibility ambitions

Facebook’s work around accessibility took center stage in 2016 when it launched something called automatic alt-text (AAT) for people using screen readers to identify what’s displayed. AAT uses object recognition technology to generate descriptions of photos on Facebook. But what Facebook deployed in 2016 represented the mere beginning of its efforts, Facebook Accessibility Specialist Matt King told me ahead of ...

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Facebook’s Free Basics program ended quietly in Myanmar last year

As recently as last week, Facebook was touting the growth of its Internet.org app Free Basics, but the program isn’t working out everywhere. As the Outline originally reported and TechCrunch confirmed, the Free Basics program has ended in Myanmar, perhaps Facebook’s most controversial non-Western market at the moment. Its mission statement pledging to “bring more people online and help improve their ...

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Facebook’s dark ads problem is systemic

Facebook’s admission to the UK parliament this week that it had unearthed unquantified thousands of dark fake ads after investigating fakes bearing the face and name of well-known consumer advice personality, Martin Lewis, underscores the massive challenge for its platform on this front. Lewis is suing the company for defamation over its failure to stop bogus ads besmirching his reputation with ...

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What we learned from Facebook’s latest data misuse grilling

Facebook’s CTO Mike Schroepfer has just undergone almost five hours of often forensic and frequently awkward questions from members of a UK parliament committee that’s investigating online disinformation, and whose members have been further fired up by misinformation they claim Facebook gave it. The veteran senior exec, who’s clocked up a decade at the company, also as its VP of engineering, ...

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Facebook’s Internet.org has connected almost 100M to the ‘internet’

Facebook is getting the developing world online, even as the developed world criticizes its privacy practices. Mark Zuckerberg said today on Facebook’s Q1 2018 earnings call that “our Internet.org efforts have helped almost 100 million people get access to the internet who may not have had it otherwise.” That’s up from 40 million in November 2016. Internet.org uses its Free Basics ...

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Facebook’s new authorization process for political ads goes live in the U.S.

Earlier this month – and before Facebook CEO Mark Zuckerberg testified before Congress – the company announced a series of changes to how it would handle political advertisements running on its platform in the future. It had said that people who wanted to buy a political ad – including ads about political “issues” –  would have to reveal their identities and ...

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Data experts on Facebook’s GDPR changes: Expect lawsuits

Make no mistake: Fresh battle lines are being drawn in the clash between data-mining tech giants and Internet users over people’s right to control their personal information and protect their privacy. An update to European Union data protection rules next month — called the General Data Protection Regulation — is the catalyst for this next chapter in the global story of ...

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A flaw-by-flaw guide to Facebook’s new GDPR privacy changes

Facebook is about to start pushing European users to speed through giving consent for its new GDPR privacy law compliance changes. It will ask people to review how Facebook applies data from web to target them with ads, and surface the sensitive profile info they share. Facebook will also allow European and Canadian users to turn on facial recognition after ...

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Facebook’s facial recognition tool faces class action suit over mishandling biometric data

Facebook’s misuse of their users’ biometric information could potentially amount to billions of dollars in damages after a federal judge greenlighted an Illinois class action suit against the firm’s facial recognition feature. Facebook violated an Illinois state law by improperly using their photo-scanning and facial recognition technologies and storing biometric data without their users’ consent, a federal judge in California ...

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