Tag Archives: Advertisers

Facebook demands advertisers have consent for email/phone targeting

Facebook is hoping to avoid another privacy scandal by adding new accountability and transparency requirements for businesses that use its Custom Audiences too to target you with ads based on your email address or phone number. Starting July 2nd, advertisers will have to declare whether contact info uploaded for ad targeting was collected with proper user consent by them, one ...

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Pinterest gives advertisers a way to show promoted videos that take up the screen

Pinterest is continuing its push into video as a potential avenue for advertisers by today saying that it will offer advertisers a promoted video tool that takes up the width of the entire screen. While Pinterest normally offers users a grid that they can flip through — compressing a lot of content into a small space — taking up the ...

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Pinterest gives advertisers a way to show promoted videos that take up the screen

Pinterest is continuing its push into video as a potential avenue for advertisers by today saying that it will offer advertisers a promoted video tool that takes up the width of the entire screen. While Pinterest normally offers users a grid that they can flip through — compressing a lot of content into a small space — taking up the ...

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Facebook & Twitter make political advertisers jump hoops with new restrictive policies

Facebook and Twitter, under pressure from the US for allowing alleged “Russian meddling” in the 2016 election, will now require a convoluted registration process for anyone wanting to run political ads on their platforms. Bruce Falck, the general manager of revenue product at Twitter, unveiled the new company policy for political ads in a blog post on Thursday. In line ...

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A leaked look at Facebook’s influencer search engine for advertisers

Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored content Facebook ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators’ fans they want to reach, see stats about these audiences, and contact them to hammer out deals. Leaked screenshots of Facebook’s ...

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Users and advertisers are mostly unfazed by Facebook scandal

Facebook’s downfall has, it seems, been greatly exaggerated — at least according to Facebook . Even with the Cambridge Analytica fallout and subsequent #DeleteFacebook campaigns, the site appears to be largely unfazed. An executive confirmed as much in a recent interview with The Wall Street Journal. A majority of users haven’t altered their settings and advertisers appear to be staying ...

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Facebook admits its data drama has ‘a few’ advertisers pressing pause

In an interview with Bloomberg, Facebook’s Sheryl Sandberg disclosed the fact that ongoing privacy revelations around Cambridge Analytica have some advertisers skittish. When asked about how many advertisers had paused their ad spending, Sandberg would only get as specific as saying that “a few” had done so, leaving plenty of room for interpretation. She told Bloomberg that Facebook was engaged ...

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Parkland survivor calls for boycott of Laura Ingraham’s advertisers

Parkland shooting survivor turned gun-control evangelist David Hogg called on the public last night to boycott Fox News host Laura Ingraham’s advertisers, after she tweeted an article about his rejection from several colleges. Ingraham’s tweet mentioned that Hogg had been rejected from four colleges that he applied to, and “whined” about it. Hogg responded by tweeting a list of Ingraham’s ...

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CNN’s vigilantism sends advertisers running from InfoWars

Advertisers are quickly abandoning Alex Jones’ InfoWars channels on YouTube after they discovered their ads were displayed on the controversial channels, courtesy of CNN. CNN claims that big companies like Nike, Acer, Mozilla, Alibaba, Expedia, ClassPass, 20th Century Fox, and others have discovered they had ads playing on the Alex Jones Channel. Now, a number of brands are “blacklisting” InfoWars ...

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Twitter now lets advertisers sponsor publishers’ Moments

Twitter has added a new advertising product to its lineup. The company announced today it’s offering brands the ability to sponsor Moments – the “Stories”-like feature that includes a series of tweets, often including images, GIFs and video – from select publishers. The first Sponsored Moment is already live, Twitter says, and the feature is now broadly available to all ...

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