Taco Bell (YUM) has officially announced that its much-anticipated Cool Ranch Doritos Locos Taco will launch on March 7.
The Cool Ranch-flavored taco is a follow-up to Taco Bell’s original Doritos Locos Taco, which proved to be runaway hit after it was launched in March 2012. That taco, which flavored a taco shell with the taste of a Nacho Cheese Doritos, was the most successful product launch in the fast-food chain’s history, selling a whopping 100 million tacos in just 10 weeks.
Taco Bell Cool Ranch Doritos Locos Taco Coming March 7 originally appeared on DailyFinance.com on 2013-02-13T12:10:00Z.
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