Justin Bieber stars in Adidas lookbook

Justin Bieber in looks from Adidas' NEO label.


Justin Bieber in looks from Adidas’ NEO label.

Fans of Justin Bieber can glimpse the pop star wearing the 2013 winter collection via teen brand Adidas NEO Label’s interactive lookbook.

The lookbook features five short films starring Bieber, with the first film available now. Expect shots of Bieber hanging around the studio, playing with drumsticks, and hamming it up for the camera. To “unlock more exclusive content,” fans will need to share scenes with their friends via social media, and the more fans interact with the site by clicking on product shots and sharing scenes, the faster they’ll gain access to the remaining videos, Adidas said. Viewers can also purchase items from the collection as they appear in the scenes.


“Living your style is about being who you are and showing your own creativity, and for me that’s what NEO is about,” Bieber said in a press release. “It’s about every teenager working a different look and showing off their own unique style. I love fashion that’s authentic and all about the individual, just like my music.”

The range includes some of Bieber’s favorite pieces, Adidas said, including a flannel shirt with an exaggerated check pattern and faded drop-crotch denim pants.

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